Evidence-Based Copywriting for Health, Wellness, Growth and Beyond.

Freelance Senior Copywriter + Brand Strategist

Below please find a curated selection of copywriting samples that showcase evidence-based, compliant, and conversion-focused content.

Quick Links to Samples

Supplements & Wellness Products

CALM - Q4 Campaign Emails

Example of multi-email sales campaign crafted for a pharmaceutical-grade magnesium supplement brand. Balances compliance with engaging, conversion-focused messaging.

Result: Achieved a 23.4% open rate, 1.3% click-through, and generated $1,416 in sales from a single send (list size: ~2,000).

WS CALM Newsletter.pdf

calm newsletter ss.png

CALM - Web Page Copy (iwantcalm.com)

Optimized web copy for CALM, focusing on clarity, compliance, and conversion.

Result: Re-optimization correlated with a notable spike in site traffic and improved conversion rates, strengthening overall funnel performance.

calm web about.png

WS CALM Web Copy.pdf